Normal view MARC view ISBD view

Integrated Marketing Communication : Advertising and Promotion in a Digital World /

Juska, Jerome M.

Integrated Marketing Communication : Advertising and Promotion in a Digital World / Jerome M. Juska - pages cm

What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.

ISBN: 9781138695443 (pbk)

LCCN: 2017005832

Subjects--Topical Terms:
Internet advertising.
Internet marketing.

LC Class. No.: HF6146.I58 / J87 2018

Dewey Class. No.: 659.14/4

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Integrated Marketing Communication : Advertising and Promotion in a Digital World /

Follow Us