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Sports & entertainment marketing /

Kaser, Ken ; Oelkers, Dotty Boen

Sports & entertainment marketing / Kaser, Ken and Dotty Boen Oelkers - 4th Ed - ix; 440 p.; ill.; 28 cm

ISBN: 9781133602446

Subjects--Topical Terms:
Sports--Marketing --manual,etc.--Handbooks
Sports--Marketing--Textbooks
Mass media--Marketing--Textbooks
Mass media--Economic aspects
Mass media--marketing
Sports administration
Sports--Economic aspects
Sports --marketing

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