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12 powers of a marketing leader : how to succeed by building customer and company value, the /

Barta, Thomas ; Barwise, Patrick

12 powers of a marketing leader : how to succeed by building customer and company value, the / Patrick Barta, Thomas ; Barwise - vii.; 228 p.; ill.; 24 cm

ISBN: 9781259834714 9789781259838

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12 powers of a marketing leader : how to succeed by building customer and company value, the /

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