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Contemporary Advertising and Integrated Marketing Communications /

Arens, William F.

Contemporary Advertising and Integrated Marketing Communications / William F. Arens and Michael F. Weigold - Fifteenth edition - xxxi.; 714 p.; ill.; 27 cm 27cm

ISBN: 9781259921261

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LC Class. No.: HF5821 / A74 2017

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Contemporary Advertising and Integrated Marketing Communications /

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