Global marketing : contemporary theory, practice and cases /
Alon, Ilan
Global marketing : contemporary theory, practice and cases / Ilan Alon - xxi;602 p.; ill.; 25 cm
9781597495929 9789781597497
Export marketing
Export marketing--Case studies
Global marketing : contemporary theory, practice and cases / Ilan Alon - xxi;602 p.; ill.; 25 cm
9781597495929 9789781597497
Export marketing
Export marketing--Case studies