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Services marketing : era of engagement /

Garcia Jr., Leonardo R.

Services marketing : era of engagement / Leonardo R. Garcia Jr., and Enrique M. Soriano III - xi.; 232 p.; ill.; 22cm 22cm

ISBN: 9789719806035

Subjects--Topical Terms:
Service industries--Marketing
Service industries--Management

LC Class. No.: HD 9980.5 / G37 2017

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