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Marketing management a strategic decision making approach. 8th ed. /

Mullins, John W. Walker, Orvill.e C. Jr.

Marketing management a strategic decision making approach. 8th ed. / Orvill.e C. Jr. Mullins, John W. Walker - xix; 547 p.; ill.; 25 cm

ISBN: 97811118412046 9789781111846

Subjects--Topical Terms:
Marketing--Management

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Marketing management a strategic decision making approach. 8th ed. /

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