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Consumer behavior. 10th ed. /

Kanuk, Leslie Lazar, Schiffman, Leon G.

Consumer behavior. 10th ed. / Leon G. Kanuk, Leslie Lazar, Schiffman - xviii; 516 p.; ill.; 25 cm

Subjects--Topical Terms:
Consumer Behavior
Motivation Research (Marketing)

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Consumer behavior. 10th ed. /

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