AMA Education System

Media business models : breaking the traditional value chain / (Record no. 15907)

MARC details
000 -LEADER
fixed length control field 00589nam a2200181Ic 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250113005459.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781433131783
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789781433139
040 ## - CATALOGING SOURCE
Transcribing agency DLC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zill.es, Klaus ; Cuenca Joan
245 10 - TITLE STATEMENT
Title Media business models : breaking the traditional value chain /
Statement of responsibility, etc. Klaus ; Cuenca Joan. Zill.es
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York
Name of producer, publisher, distributor, manufacturer Peter Lang
Date of production, publication, distribution, manufacture, or copyright notice 2016
300 ## - PHYSICAL DESCRIPTION
Extent 269 p.; ill.; 15 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Social Media Marketing
Topical term or geographic name entry element Social Media Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Social Marketing
Topical term or geographic name entry element Social Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Inventory number Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Main Library Main Library Circulation Section 05/27/2024 21258   HF 5414 M43 2016 000000001145613 05/27/2024 05/27/2024 Books
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