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Marketing management. 14th ed. / (Record no. 17049)

MARC details
000 -LEADER
fixed length control field	00511nam a2200169Ic 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250117033059.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	240520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789810696733
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789789810697
040 ## - CATALOGING SOURCE
Transcribing agency	DLC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip,Kevin Lane Keller
245 10 - TITLE STATEMENT
Title	Marketing management. 14th ed. /
Statement of responsibility, etc.	Philip,Kevin Lane Keller Kotler, Philip
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Singapore
Name of producer, publisher, distributor, manufacturer	Pearson
Date of production, publication, distribution, manufacture, or copyright notice	2012
300 ## - PHYSICAL DESCRIPTION
Extent	131 index.; ill.; 26 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term	Marketing
Topical term or geographic name entry element	Marketing
General subdivision	Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Inventory number	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				Main Library	Main Library	Circulation Section	05/27/2024	19843		HF 5415.1 K68 2012	000000001118168	05/27/2024	05/27/2024	Books