Creative strategy in advertising. 11th ed. / (Record no. 17615)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00687nam a2200205Ic 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250630080829.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781285080277 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789781259012 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5825 |
| Item number | D74 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Drewriany, Bonnie L. |
| 245 10 - TITLE STATEMENT | |
| Title | Creative strategy in advertising. 11th ed. / |
| Statement of responsibility, etc. | Bonnie L. Drewriany |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | United States of America |
| Name of publisher, distributor, etc. | Michael Rosenberg |
| Date of publication, distribution, etc. | 2014 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Cengage Learning |
| Date of production, publication, distribution, manufacture, or copyright notice | c2014. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Advertising copy |
| Topical term or geographic name entry element | Advertising copy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Advertising Layout and Typography |
| Topical term or geographic name entry element | Advertising Layout and Typography |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | A. Jerome Jewler |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| Edition | 11th |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | Circulation Section | 05/27/2024 | 20148 | HF 5825 D74 2014 | 000000001118282 | 05/27/2024 | 05/27/2024 | Books |