Integrated marketing communication in advertising & promotion / (Record no. 22238)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00392nam a2200133Ic 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250117052328.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240520s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, terence |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated marketing communication in advertising & promotion / |
| Statement of responsibility, etc. | terence Shimp |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Thomson Learning |
| Date of production, publication, distribution, manufacture, or copyright notice | 2007 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Advertising |
| Topical term or geographic name entry element | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Edition | 7th |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | Circulation Section | 05/27/2024 | 18382 | HF 5415.123 S54 2007 | 000000001016495 | 05/27/2024 | 05/27/2024 | Books |