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New products management. 11th ed / Anthony C. Crawford, Merle C.; Di Benedetto
Material type:
TextPublisher: New York Mcgrawhill. 2017Description: xx.; 588p.; ill.; 23cmISBN: - 9781408081709
- 9789781408083
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Main Library | Circulation Section | HF 5415.153 C72 2015 (Browse shelf(Opens below)) | Available | 000000001146063 |
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| HF 5415.13 P75 2009 Principles of marketing: a global perspective / | HF 5415.13 T54 2018 Theory, practice and techniques in business and marketing management / | HF 5415.135 C37 1997 Readings on market driving strategies :towards a new theory of competitive advantage / | HF 5415.153 C72 2015 New products management. 11th ed / | HF 5415.153 K83 1988 Managing new products / | HF 5415.157 F67 2017 Managing quality : integrating the supply chain / | HF 5415.16 D46 1983 Marketing management in the philippine setting / |
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