Iacobucci, Dawn <br/><br/>
Marketing management / 
Dawn Iacobucci 
 - 5th ed. 
 - xi; 324; ill.;  26 cm 
<br/><br/><label>ISBN: </label>97898139792 9789789813971 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / I23 2019