TY  - BOOK
AU  - Chaffey,Dave
TI  - Digital marketing : strategy, implementation & practice. 5th ed.
SN  - 9780273746102
PY  - 2012///
CY  - England 
PB  - Pearson
KW  - Marketing
KW  - Management
KW  - Electronic Commerce
KW  - Internet Marketing
KW  - Consumer Behavior
KW  - Strategie Planning
ER  -