Armstrong, Gary Kotler, Philip  <br/><br/>
Principles of marketing. 14th ed. / 
Philip . Armstrong, Gary Kotler 
 - 636 p.; ill.; 28 cm 
<br/><br/><label>ISBN: </label>9780273779827 9789780273774 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Marketing