Juska, Jerome M. <br/><br/>
Integrated Marketing Communication :  Advertising and Promotion in a Digital World / 
Jerome M. Juska 
 - pages cm 
<br/><br/>What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan. 
<br/><br/><label>ISBN: </label>9781138695443 (pbk) 
<br/><br/><label>LCCN: </label>2017005832 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising.<br/>Internet marketing.
<br/><br/><label>LC Class. No.: </label>HF6146.I58  / J87 2018 
<br/><br/><label>Dewey Class. No.: </label>659.14/4