TY  - BOOK
AU  - Covel,Simona
TI  - Marketing your startup: the inc. guide to getting customers, gaining traction, and growing your business 
SN  - 9780814439302 (pbk.)
AV  - HD 62.5 .C675 2018
U1  - 658.8 23
PY  - 2018///
CY  - New York
PB  - AMACOM
KW  - New Business Enterprises
KW  - Marketing
N1  - Includes index; Introduction -- What do you stand for? -- What is marketing anyway? -- Define your brand -- Positioning your product -- How much should you spend? -- Choosing your channels -- Online marketing -- Taking it offline -- Customer marketing -- Determining your marketing strategy -- Writing a marketing plan -- Setting a budget -- When to mix it up -- Finding outside help -- Understanding marketing software -- Conclusion -- Sources
ER  -