Kaser, Ken ; Oelkers, Dotty Boen <br/><br/>
Sports & entertainment marketing / 
Kaser, Ken and Dotty Boen Oelkers 
 - 4th Ed 
 - ix; 440 p.; ill.; 28 cm 
<br/><br/><label>ISBN: </label>9781133602446 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing --manual,etc.--Handbooks <br/>Sports--Marketing--Textbooks<br/>Mass media--Marketing--Textbooks<br/>Mass media--Economic aspects<br/>Mass media--marketing<br/>Sports administration<br/>Sports--Economic aspects<br/>Sports --marketing