TY  - BOOK
AU  - Kaser,Ken ; Oelkers,Dotty Boen
TI  - Sports & entertainment marketing
SN  - 9781133602446
PY  - 2016///
CY  - Australia 
PB  - Cengage Learning
KW  - Sports
KW  - Marketing
KW  - Handbooks
KW  - manual,etc
KW  - Textbooks
KW  - Mass media
KW  - Economic aspects
KW  - marketing
KW  - Sports administration
ER  -