Crawford, Merle C.; Di Benedetto, Anthony C. <br/><br/>
New products management. 11th ed / 
Anthony C. Crawford, Merle C.; Di Benedetto 
 - xx.; 588p.; ill.; 23cm 
<br/><br/><label>ISBN: </label>9781408081709 9789781408083 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management