Brito, Michael <br/><br/>
Participation marketing :  unleashing employees to participate and become brand storytellers / 
Michael Brito 
 - xvi, 238 pages ;  24 cm 
<br/><br/>Includes bibliographical references (pages 223-229) and index. 
<br/><br/><label>ISBN: </label>9780749482107 (pbk.) 9780749482114 
<br/><br/><label>LCCN: </label>2017035778 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Marketing--Management.<br/>Management--Employee participation.<br/>Corporate Culture<br/>Employee motivation.
<br/><br/><label>LC Class. No.: </label>HF 5415.1255  / .B749 2018 
<br/><br/><label>Dewey Class. No.: </label>658.8/27