TY  - BOOK
AU  - Brito,Michael
TI  - Participation marketing: unleashing employees to participate and become brand storytellers 
SN  - 9780749482107 (pbk.)
AV  - HF 5415.1255 .B749 2018
U1  - 658.8/27 23
PY  - 2018///
CY  - London, UK
PB  - Kogan Page Limited
KW  - Branding (Marketing)
KW  - Marketing
KW  - Management
KW  - Employee participation
KW  - Corporate Culture
KW  - Employee motivation
N1  - Includes bibliographical references (pages 223-229) and index
ER  -