Alon, Ilan <br/><br/>
Global marketing : contemporary theory, practice and cases / 
Ilan Alon 
 - xxi;602 p.; ill.; 25 cm 
<br/><br/><label>ISBN: </label>9781597495929 9789781597497 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Export marketing--Case studies