Lovelock, Christopher ; Wirtz, Jochen <br/><br/>
Services marketing :   people technology strategy / 
Jochen. Lovelock, Christopher ; Wirtz 
 - 8th ed 
 - xvii; 783 p.; ill.;  27cm 
<br/><br/><label>ISBN: </label>9781944659011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Managament<br/>Professions--Marketing<br/>Service Industries--Marketing<br/>Customer Services--Marketing