TY  - BOOK
AU  - Lovelock,Christopher ; Wirtz,Jochen
TI  - Services marketing : : people technology strategy 
SN  - 9781944659011
PY  - 2016///
CY  - New Jersey 
PB  - World Scientific
KW  - Marketing
KW  - Managament
KW  - Professions
KW  - Service Industries
KW  - Customer Services
ER  -