Wirtz, Jochen <br/><br/>
Winning in service markets : success through people, technology and strategy / 
Jochen Wirtz 
 - xvii; 684.; ill.; 23 cm 
<br/><br/><label>ISBN: </label>9781944659059 9789781944659 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Industries--Marketing<br/>Branding--(Marketing)<br/>Customer Relations