TY  - BOOK
AU  - Wirtz,Jochen
TI  - Winning in service markets : success through people, technology and strategy
SN  - 9781944659059
PY  - 2016///
CY  - Singapore 
PB  - World Scientific
KW  - Service Industries
KW  - Marketing
KW  - Branding
KW  - (Marketing)
KW  - Customer Relations
ER  -