Perreault, Will.iam D., Jr. et al <br/><br/>
Essentials of marketing a marketing stategy planning approach. 13th ed. / 
Jr. et al. Perreault, Will.iam D. 
 - vii; 640 p.; ill.; 27 cm 
<br/><br/><label>ISBN: </label>9789810696078 9789789810697 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing