Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion and marketing management . 5th ed. / 
Kenneth E. Clow 
 - 463 p.; ill.; 25cm 
<br/><br/><label>ISBN: </label>9789810697686 9789789810697 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication In Marketing<br/>Advertising