Moutinho, Luiz ; Southern, Geoff <br/><br/>
Strategic marketing management / 
Geoff Moutinho, Luiz ; Southern 
 - 490 p.; ill.; 23 cm 
<br/><br/><label>ISBN: </label>9789814352252 9789789814350 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management