Ennew, Christine et al <br/><br/>
Financial services marketing : an international guide to principles and practice / 
Christine et al. Ennew 
 - xiv.; 591 p.; ill.; 24 cm  25cm 
<br/><br/><label>ISBN: </label>9781138684522 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing