Mullins, John W. Walker, Orvill.e C. Jr. <br/><br/>
Marketing management a strategic decision making approach. 8th ed. / 
Orvill.e C. Jr. Mullins, John W. Walker 
 - xix; 547 p.; ill.;  25 cm 
<br/><br/><label>ISBN: </label>97811118412046 9789781111846 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management