Wirtz, Jochen & C. H. Loveluck <br/><br/>
Services marketing people technology strategy. 7th ed. / 
Jochen & C. H. Loveluck Wirtz 
 - 648 p.; ill.; 27 cm 
<br/><br/><label>ISBN: </label>139789810696610 9781397898104 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management<br/>Professions--Marketing<br/>Service Industries --Marketing<br/>Costumer Services--Marketing