TY  - BOOK
AU  - Wirtz,Jochen & C.H.Loveluck
TI  - Services marketing people technology strategy. 7th ed.
SN  - 139789810696610
PY  - 2011///
PB  - Pearson Education.
KW  - Marketing
KW  - Management
KW  - Professions
KW  - Service Industries
KW  - Costumer Services
ER  -