Edger, Chris et al <br/><br/>
Effective brand leadership : be different, stay different or perish / 
Chris et al. Edger 
 - xiii;201 p.; ill.;24cm  24cm 
<br/><br/><label>ISBN: </label>9781909828781 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding Marketing--Case studies<br/>Food service--Marketing<br/>Food service--Marketing--Case studies<br/>Strategic planning--case studies