TY  - BOOK
AU  - Edger,Chris et al
TI  - Effective brand leadership : be different, stay different or perish
SN  - 9781909828781
PY  - 2016///
PB  - Libri Publishing
KW  - Branding Marketing
KW  - Case studies
KW  - Food service
KW  - Marketing
KW  - Strategic planning
KW  - case studies
ER  -