| 000 | 00734nam a2200217Ic 4500 | ||
|---|---|---|---|
| 005 | 20250117054200.0 | ||
| 008 | 240520s9999 xx 000 0 und d | ||
| 020 | _a9780273746102 | ||
| 020 | _a9789780273743 | ||
| 040 | _cDLC | ||
| 100 | 1 | _aChaffey, Dave | |
| 245 | 1 | 0 |
_aDigital marketing : strategy, implementation & practice. 5th ed. / _cDave Chaffey |
| 264 | 1 |
_aEngland _bPearson _c2012 |
|
| 300 | _axiii.; 698 p.; ill.; 26 cm | ||
| 650 |
_2Marketing _aMarketing _xManagement |
||
| 650 |
_2Electronic Commerce _aElectronic Commerce _xManagement |
||
| 650 |
_2Internet Marketing _aInternet Marketing |
||
| 650 |
_2Consumer Behavior _aConsumer Behavior |
||
| 650 |
_2Strategie Planning _aStrategie Planning |
||
| 942 |
_cBK _2ddc |
||
| 999 |
_c15455 _d15455 |
||