000			01598cam a2200313 i 4500
001			20312749
005			20250628032204.0
008			180126s2018 nyu 001 0 eng
010			_a 2017060023
020			_a9780814439302 (pbk.)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHD 62.5 _b.C675 2018
082	0	0	_a658.8 _223
100	1		_aCovel, Simona
245	1	0	_aMarketing your startup : _bthe inc. guide to getting customers, gaining traction, and growing your business / _cSimona Covel
264		1	_aNew York : _bAMACOM, _cc2018.
300			_ax, 260 pages ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
505	0		_aIntroduction -- What do you stand for? -- What is marketing anyway? -- Define your brand -- Positioning your product -- How much should you spend? -- Choosing your channels -- Online marketing -- Taking it offline -- Customer marketing -- Determining your marketing strategy -- Writing a marketing plan -- Setting a budget -- When to mix it up -- Finding outside help -- Understanding marketing software -- Conclusion -- Sources.
650		0	_2New Business Enterprises _aNew Business Enterprises _xMarketing
776	0	8	_iOnline version: _aCovel, Simona, author. _tMarketing your startup _dNew York : AMACOM, [2018] _z9780814439685 _w(DLC) 2018004101
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c15721 _d15721