| 000 | 00617nam a2200193Ic 4500 | ||
|---|---|---|---|
| 005 | 20250630080708.0 | ||
| 008 | 240520s9999 xx 000 0 und d | ||
| 020 | _a9781259921261 | ||
| 040 | _cDLC | ||
| 050 |
_aHF5821 _bA74 2017 |
||
| 100 | 1 |
_aArens, William F. _eAuthor |
|
| 245 | 1 | 0 |
_aContemporary Advertising and Integrated Marketing Communications / _cWilliam F. Arens and Michael F. Weigold |
| 250 | _aFifteenth edition | ||
| 264 | 1 |
_aNew York : _bMcGraw Hill, _cc2017. |
|
| 300 |
_axxxi.; 714 p.; ill.; 27 cm _c27cm |
||
| 650 | _2Advertising | ||
| 700 |
_aWeigold, Michael F. _eAuthor |
||
| 942 |
_cBK _2lcc _n0 |
||
| 999 |
_c15810 _d15810 |
||