| 000 | 00711nam a2200205Ic 4500 | ||
|---|---|---|---|
| 005 | 20250117052842.0 | ||
| 008 | 240520s9999 xx 000 0 und d | ||
| 020 | _a139789810696610 | ||
| 020 | _a9781397898104 | ||
| 040 | _cDLC | ||
| 100 | 1 | _aWirtz, Jochen & C. H. Loveluck | |
| 245 | 1 | 0 |
_aServices marketing people technology strategy. 7th ed. / _cJochen & C. H. Loveluck Wirtz |
| 264 | 1 |
_bPearson Education. _c2011 |
|
| 300 | _a648 p.; ill.; 27 cm | ||
| 650 |
_2Marketing _aMarketing _xManagement |
||
| 650 |
_2Professions _aProfessions _xMarketing |
||
| 650 |
_2Service Industries _aService Industries _xMarketing |
||
| 650 |
_2Costumer Services _aCostumer Services _xMarketing |
||
| 942 |
_cBK _2ddc _e7th |
||
| 999 |
_c17327 _d17327 |
||