000 | 00510nam a2200157Ic 4500 | ||
---|---|---|---|
005 | 20250121033846.0 | ||
008 | 240520s9999 xx 000 0 und d | ||
040 | _cDLC | ||
100 | 1 | _aFarris, Paul W. & Quelch, John A. | |
245 | 1 | 0 |
_aAdvertising and promotion management / _cPaul W. Farris |
260 |
_aMalabar, Florida _bRobert E. Krieger Publishing Company, Inc. _c1987 |
||
264 | 1 |
_bKrieger Pub. _c1983 |
|
650 |
_2Advertising _aAdvertising |
||
650 |
_2Sales promotion _aSales promotion |
||
942 |
_cBK _2ddc |
||
999 |
_c20155 _d20155 |