000 00392nam a2200133Ic 4500
005 20250117052328.0
008 240520s9999 xx 000 0 und d
040 _cDLC
100 1 _aShimp, terence
245 1 0 _aIntegrated marketing communication in advertising & promotion /
_cterence Shimp
264 1 _bThomson Learning
_c2007
650 _2Advertising
_aAdvertising
942 _cBK
_2ddc
_e7th
999 _c22238
_d22238