000			03297cam a2200517 i 4500
001			20701066
005			20250113004024.0
008			181010t20182018nyu 000 0 eng d
010			_a 2018289089
020			_a9780806538853 _q(paperback)
020			_a0806538856 _q(paperback)
035			_a(OCoLC)on1038463864
040			_aTOH _beng _cDLC _erda _dYDX _dBDX _dIEB _dCLE _dORX _dSINLB _dMJ8 _dOCLCF _dVP@ _dMNW _dIGA _dQQ3 _dIBI _dDLC
042			_alccopycat
050	0	0	_aHF 5415.1265 _b.H464 2018
082	0	4	_a658.872 _223
100	1		_aHennessy, Brittany
245	1	0	_aInfluencer : _bbuilding your personal brand in the age of social media / _cBrittany Hennessy
264		1	_aNew York, NY : _bCitadel Press, Kensington Publishing Corp., _c2018
300			_axiv, 256 pages ; _c21 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_a"The blueprint to manage and monetize your influence as a content creator"--Cover.
505	0		_aBuilding your community. The feed: How do you find your voice and create great content? ; The audience: How do you get people to follow you? -- Packaging your brand. The edge: How do you stand out from the crowd? ; The press: How do you get sites and brands to notice you? --Monetizing your influence. The money: How do you determine and negotiate your worth? ; The contract: How do you decipher all this legalese? ; The agent: How do you know when you're ready and where do you find one? -- Planning your future. The goal: How do you prepare for what's next?
520			_aEvery one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going.
650		0	_aInternet marketing.
650		0	_aBranding (Marketing)
650		0	_aSelf-presentation.
650		0	_aSuccess in business.
650		0	_aOnline social networks.
650		0	_aSocial media.
650		7	_aBUSINESS & ECONOMICS / Advertising & Promotion. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / E-Commerce / Internet Marketing. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Entrepreneurship. _2bisacsh
650		7	_aBranding (Marketing) _2fast _0(OCoLC)fst01743755
650		7	_aInternet marketing. _2fast _0(OCoLC)fst00977272
650		7	_aOnline social networks. _2fast _0(OCoLC)fst01741311
650		7	_aSelf-presentation. _2fast _0(OCoLC)fst01111876
650		7	_aSocial media. _2fast _0(OCoLC)fst01741098
650		7	_aSuccess in business. _2fast _0(OCoLC)fst01137062
655		4	_aNonfiction.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c22812 _d22812