000			02594cam a22003618i 4500
001			22100498
005			20250701054758.0
008			210624s2022 enk b 001 0 eng
010			_a 2021026580
020			_a9781032052199 _q(paperback)
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHF5415.125 _bM47 2022
082	0	0	_a658.8/342 _223
100	1		_aMesquita, Jose Marcos Carvalho de _eAuthor
245	1	0	_aMarketing Analytics : _bStatistical Tools for Marketing and Consumer Behavior Using SPSS / _cKostelijk,Erik and José Marcos Carvalho de Mesquita
263			_a2111
264		1	_aNew york : _bRoutledge, _cc2022.
300			_apages cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aBusiness analytics
504			_aIncludes bibliographical references and index.
520			_a"Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises, which require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics, by means of SPSS, in marketing and consumer research. Finally, there is a list of articles employing the technique, which can be used for further reading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real datasets to illustrate the techniques' applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes"-- _cProvided by publisher.
630	0	0	_aSPSS (Computer file)
650		0	_aMarketing _xStatistical methods.
650		0	_aMarketing _xData processing.
700	1		_aKostelijk, Erik _eAuthor
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c23035 _d23035