000			02053cam a22003258i 4500
001			22127078
005			20250701054559.0
008			210712s2021 enk b 001 0 eng
010			_a 2021030262
020			_a9780367555351 _q(paperback)
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHF5415.1265 _bC66 2021
082	0	0	_a658.8/72 _223
100			_aNiininen, Outi _eEditor
245	0	0	_aContemporary Issues in Digital Marketing / _cOuti Niininen (ed.)
263			_a2112
264		1	_aNew York : _bRoutledge, _cc2022.
300			_apages cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing ; Emerging technologies and how they can enhance User Experience How 'digital' is changing servicescapes ; Issues surrounding ethics and privacy Current and future issues surrounding Social Media ; Key considerations for the future of Digital Marketing ; Case studies and examples from real-life organizations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation"-- _cProvided by publisher.
650		0	_aInternet marketing.
776	0	8	_iOnline version: _tContemporary issues in digital marketing _dAbingdon, Oxon ; New York, NY : Routledge, 2021 _z9781003093909 _w(DLC) 2021030263
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c23065 _d23065