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Marketing your startup : the inc. guide to getting customers, gaining traction, and growing your business /

Covel, Simona

Marketing your startup : the inc. guide to getting customers, gaining traction, and growing your business / Simona Covel - x, 260 pages ; 23 cm

Includes index.

Introduction -- What do you stand for? -- What is marketing anyway? -- Define your brand -- Positioning your product -- How much should you spend? -- Choosing your channels -- Online marketing -- Taking it offline -- Customer marketing -- Determining your marketing strategy -- Writing a marketing plan -- Setting a budget -- When to mix it up -- Finding outside help -- Understanding marketing software -- Conclusion -- Sources.

ISBN: 9780814439302 (pbk.)

LCCN: 2017060023

Subjects--Topical Terms:
New Business Enterprises--Marketing

LC Class. No.: HD 62.5 / .C675 2018

Dewey Class. No.: 658.8

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Marketing your startup : the inc. guide to getting customers, gaining traction, and growing your business /

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