Marketing your startup : the inc. guide to getting customers, gaining traction, and growing your business / Simona Covel
Material type:
TextPublisher: New York : AMACOM, c2018Description: x, 260 pages ; 23 cmContent type: - text
- unmediated
- volume
- 9780814439302 (pbk.)
- 658.8 23
- HD 62.5 .C675 2018
| Item type | Current library | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
|
Main Library | Newly Acquired Section | HD 60 C67 2018 (Browse shelf(Opens below)) | Available | 000000001145906 |
Includes index.
Introduction -- What do you stand for? -- What is marketing anyway? -- Define your brand -- Positioning your product -- How much should you spend? -- Choosing your channels -- Online marketing -- Taking it offline -- Customer marketing -- Determining your marketing strategy -- Writing a marketing plan -- Setting a budget -- When to mix it up -- Finding outside help -- Understanding marketing software -- Conclusion -- Sources.
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