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Integrated Marketing Communication : Creative Strategy from Idea to Implementation /

Blakeman, Robyn 1958-

Integrated Marketing Communication : Creative Strategy from Idea to Implementation / Robyn blakeman - Third edition - viii, 359 pages ; 26 cm

Includes bibliographical references and index.

ISBN: 9781538101056

LCCN: 2017042452

Subjects--Topical Terms:
Communication in marketing.

LC Class. No.: HF6146 / B55 2018

Dewey Class. No.: 658.8/02

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Integrated Marketing Communication : Creative Strategy from Idea to Implementation /

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