Integrated Marketing Communication : (Record no. 15963)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01240cam a2200313 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 20062585 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250630081206.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171016s2018 mdu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2017042452 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781538101056 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6146 |
| Item number | B55 2018 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blakeman, Robyn |
| Dates associated with a name | 1958- |
| Relator term | Author |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated Marketing Communication : |
| Remainder of title | Creative Strategy from Idea to Implementation / |
| Statement of responsibility, etc. | Robyn blakeman |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Lanham : |
| Name of producer, publisher, distributor, manufacturer | Rowman & Littlefield, |
| Date of production, publication, distribution, manufacture, or copyright notice | c2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 359 pages ; |
| Dimensions | 26 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Online version: |
| Main entry heading | Blakeman, Robyn, 1958- author. |
| Title | Integrated marketing communication |
| Edition | Third edition. |
| Place, publisher, and date of publication | Lanham : Rowman & Littlefield, [2018] |
| International Standard Book Number | 9781538101063 |
| Record control number | (DLC) 2017051349 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | Circulation Section | 05/27/2024 | 21574 | HF 6146 B55 2018 | 00000000215742024 | 05/27/2024 | 05/27/2024 | Books |